Your technology works.
Industry still isn't adopting it.
I help deep tech companies turn promising technology into industry adoption, from first use case to client workflow.
JEAN-CHARLES CABELGUEN
PhD · 15 years in deep tech
15y
In deep tech: quantum computing, decentralised cloud, blockchain, hardware encryption, AI, and now Physical AI.
60+
Industry partnerships signed in operating roles, including Intel, EDF, Ubisoft and L'Oréal.
$115M
Largest fundraising round I contributed to.
20+
International keynotes across Europe, Asia and North America.
Two acquisitions — China & Poland PhD in biomechanics Based in Tokyo
01 THE PATTERN
The three questions I hear constantly.
Q1
Why do our pilots stall?
Q2
Which industry should we go after first?
Q3
What do we have to prove before anyone commits?
A new technology changes what is possible before the market understands what changed.
THAT GAP IS WHERE I WORK.
02 THE DIAGNOSIS
Why a good demo leads nowhere and a successful pilot still stalls.
Your customer doesn't know what to compare you with.
They don't yet have the vocabulary, so they reach for the nearest familiar category, usually an incomplete one, often an unflattering one.
They may also not know who inside the organisation should own it. Without an obvious owner, there is rarely an obvious budget.
This is what it looks like from your side
01 The demo lands. The follow-up doesn't.
02 Every conversation ends with interesting, come back when it's more mature.
03 The pilot is delivered, but integration into the customer's workflow still feels too far away.
04 Two people on your team describe what you do, and they describe two companies.
Explaining the product harder does not fix any of it.
STEP 01
First make the coming change clear.
STEP 02
Then show where your company belongs in it.
STEP 03
Then connect it to something industry is already trying to achieve.
03 TWO ENGAGEMENTS
Two different problems. Choose the one that describes yours, not the one that fits a budget.
ENGAGEMENT 01
From Lab to Industry
€6,000
Half-day · 3 x 90-min sessions
A practical course for technical founders and teams who need to represent an emerging technology outside the lab.
01 Read the change
Understand the main trend, the sub-trends around it, and where technologies are converging.
02 Find your place in it
Decide what your company can credibly own — and what it cannot.
03 Make industry care
Connect the technology to customer problems, priorities, vocabulary and personas.
04 Become a credible voice
Build a clear point of view, strong claims, useful contrasts and stories people remember.
05 Adapt to the LLM era
When producing content is easy, judgment, technical credibility and a distinctive position matter more.
ENGAGEMENT 02
Industry Adoption Program
€25,000
8 weeks · 3-hour kickoff + 1 hour/week
For deep tech companies with working technology and industry interest, but no repeatable path to adoption. We work on your actual company, actual accounts and actual material.
01 Position
What change are you part of, and what can you credibly own?
02 Priority
Where does your technology connect with something industry already wants to achieve?
03 Evidence
What must be proved before a customer can move?
04 Material
What should your website, deck and customer material actually say?
05 Accounts
Who should you approach first, and why?
You leave with a clear position, stronger material and a practical industry approach your team can keep using.
04 METHOD
How I think about adoption
01
See the change
- What has become possible that was not possible before?
- Which trends are converging to make it possible now?
02
Take a credible position
- What can your company genuinely own?
- What can you prove?
- What are you prepared to repeat until people associate the idea with you?
03
Attach to something that already matters
- Your customer already has priorities, budgets and programmes.
- Don't try first to become a new R&D programme. Help existing programmes succeed.
One target: someone inside the company making the case for you, even when you are not in the room.